Rodeo “Wanted and Wild” è un movimento, un’ode a chi ama vivere con audacia, abbracciando la natura selvaggia e un po’ di pericolo. È uno spazio dove l’espressione di sé scorre libera. Al centro di Rodeo is a fierce spirit of life and the strong bonds that unite its community.
If you don’t follow the rules but instead surrender to the raw energy of the moment, then Rodeo isn’t just an event—it’s where you belong.
Manifesto
Rodeo “Wanted and Wild” is a movement, an ode to those who like to live boldly, embracing wildness and a bit of danger.
It’s a space where self-expression runs free, At the heart of Rodeo is a fierce spirit of life and the strong bonds that unite its community.
If you don’t follow the rules but instead surrender to the raw energy of the moment, then Rodeo isn’t just an event—it’s where you belong.
The visual universe of Rodeo Wanted & Wild emerges from the fusion of western imagery and contemporary urban culture. Its palette draws on warm, earthy desert tones, contrasted with bright, nocturnal accents that capture the glamour of nightlife.
Visuals emphasize bold, glamorous aesthetics with an edge. Where chic meets wild.The result is sleek, cowboy aesthetic that blends sensuality with authenticity, shaping a distinctive and cohesive brand identity across every touchpoint.
FORMATS
Volumes
“Volumes” are the brand’s signature evenings exclusive events often created with prestigious partners or hosted in iconic locations that alight with rodeo’s aesthetic. Each event strengthens the visual identity of Rodeo Wanted & Wild.
These events both deliver an immersive experience for the audience and create high-quality visual content that shapes the brand’s narrative across media and social channels.
FORMATS
Brunch
The “Wild Brunch” are daytime events that combine music, life style and sociality, offering a more relaxed experience but always immersed in the distinctive aesthetic of Rodeo Wanted & Wild. The goal is to extend the brand experience beyond the night, to strengthen our community.
“The Wildest Brunch”, held on March 23, 2025 This event, by invitation, offered a daytime experience that combined music, lifestyle and sociality, while always maintaining the distinctive aesthetic of the brand.
FORMATS
On Tour
Rodeo On Tour brings the “Wanted & Wild” experience beyond its main locations. Each stop becomes an exclusive event that preserves the brand’s aesthetic and musical identity while adapting to its surroundings, creating a unique experience every time.
Rodeo On Tour has brought its stages to Cortina, Sicily, and Porto Cervo, collaborating with iconic venues and partners. The format expands the community, reaches new audiences, and adds a new chapter to the Rodeo universe.
FORMATS
Collabs
Collaborations are at the heart of Rodeo Wanted & Wild. Some “Volumes” center on brand-driven subthemes, inspiring co-bra ded projects, capsule collections, and multisensory experiences—like the Marlboro Country Store capsule for VOL.VI in Milan and the AGO partnership, merging style and music.
The goal of these collaborations isn’t just commercial but cultural: to give visibility to brands and communities that share the “Wanted & Wild” identity, while reinforcing Rodeo’s role as an innovative platform is to connect audiences, artists, and brands within one creative vision.
WildPR SRL
Via Carlo Crivelli 15/1
PIVA 14573340966
Cookie Policy
Privacy Policy
Rodeo “Wanted and Wild” is a movement, an ode to those who like to live boldly, embracing wildness and a bit of danger.
It’s a space where self-expression runs free, At the heart of Rodeo is a fierce spirit of life and the strong bonds that unite its community.
If you don’t follow the rules but instead surrender to the raw energy of the moment, then Rodeo isn’t just an event—it’s where you belong.
The visual universe of Rodeo Wanted & Wild emerges from the fusion of western imagery and contemporary urban culture. Its palette draws on warm, earthy desert tones, contrasted with bright, nocturnal accents that capture the glamour of nightlife.
Visuals emphasize bold, glamorous aesthetics with an edge. Where chic meets wild.The result is sleek, cowboy aesthetic that blends sensuality with authenticity, shaping a distinctive and cohesive brand identity across every touchpoint.
Volumes
“Volumes” are the brand’s signature evenings exclusive events often created with prestigious partners or hosted in iconic locations that alight with rodeo’s aesthetic. Each event strengthens the visual identity of Rodeo Wanted & Wild.
These events both deliver an immersive experience for the audience and create high-quality visual content that shapes the brand’s narrative across media and social channels.
Brunch
The “Wild Brunch” are daytime events that combine music, life style and sociality, offering a more relaxed experience but always immersed in the distinctive aesthetic of Rodeo Wanted & Wild. The goal is to extend the brand experience beyond the night, to strengthen our community.
“The Wildest Brunch”, held on March 23, 2025 This event, by invitation, offered a daytime experience that combined music, lifestyle and sociality, while always maintaining the distinctive aesthetic of the brand.
On Tour
Rodeo On Tour brings the “Wanted & Wild” experience beyond its main locations. Each stop becomes an exclusive event that preserves the brand’s aesthetic and musical identity while adapting to its surroundings, creating a unique experience every time.
Rodeo On Tour has brought its stages to Cortina, Sicily, and Porto Cervo, collaborating with iconic venues and partners. The format expands the community, reaches new audiences, and adds a new chapter to the Rodeo universe.
Collabs
Collaborations are at the heart of Rodeo Wanted & Wild. Some “Volumes” center on brand-driven subthemes, inspiring co-bra ded projects, capsule collections, and multisensory experiences—like the Marlboro Country Store capsule for VOL.VI in Milan and the AGO partnership, merging style and music.
The goal of these collaborations isn’t just commercial but cultural: to give visibility to brands and communities that share the “Wanted & Wild” identity, while reinforcing Rodeo’s role as an innovative platform is to connect audiences, artists, and brands within one creative vision.
WildPR SRL
Via Carlo Crivelli 15/1
PIVA 14573340966
Cookie Policy
Privacy Policy
